2020 pre-game party for the Kansas City Chiefs and their 1500 guests at the Hard Rock Stadium concourse in Miami. The objective was to create a signature entrance to celebrate the team and to let fans know that they had arrived at the right place. The entrance had a 22-foot high, eye-catching arched truss structure featuring bright and bold Chiefs’ graphics.
The design was inspired by Wynwood District. We captured this look and feel by designing colorful, Florida-inspired graphic murals and photo ops that fused the Chiefs’ logos and branding with the colors and impressions of Miami style.
It’s not a party without great music, and we designed a graffiti-style stage backdrop where DJ Reprise, the premier LA deejay, spun to the crowd. Completing the party atmosphere, there were over 300 feet of graphics for the perimeter fence line, which included a mix of Chiefs’ graphics and graffiti-style photo ops.
The New England Patriots post-game party took place in Minneapolis, MN on Sunday, February 4 from 10:00PM - 4:00 AM in the MCC Center for 4,000 invited guests.
This exclusive party was the official post party for the 52nd Super Bowl with a mix of performances, activities and food. The guests enjoyed performances by A-List talent Jennifer Lopez, Florida Georgia Line and Gucci Mane. Even though the team lost it was fun party to celebrate the hard work and success of the Patriots that lead them to the Super Bowl.
The Atlanta Falcons Pre-Game party took place in Houston, Texas on Sunday, February 5 from 1:30 - 4:30 PM in the NRG Arena for 4,000 invited guests.
This exclusive party was prior to kick off of the 51st Super Bowl with a mix of performances, activities and food. The guests enjoyed performances by A-List talent Big Boi, Ludacris, and T.I. What a great way to get everyone dancing and excited for the upcoming Super Bowl game! Additionally, a little southern fun was thrown into the mix as guests enjoyed riding a mechanical bull.
Authentic Texas BBQ, spicy Cajun gumbo, Tex-Mex taco stations were served to the guests as well as decadent desserts and LOTS of beer and wine. Upon guest's departure, they each received an Atlanta Falcons rally towel to cheer the Falcons on during the game.
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Produced with SoulPancake and Nestle Toll House a “Baked Some Good” activation. Nestle Toll House believes that baking is an easy way to brighten someone's day, and they partnered with SoulPancake to help spread that message and to celebrate the good in the world. As part of the partnership, SoulPancake produced a bake sale take-over on the 3rd Street Promenade in Santa Monica. The space was branded with a yellow balloon arch, chalkboard signs and photo activation.
Nestle cookies were sold to benefit the Boys & Girls club, raising $2,500. The event was branded with eye-catching balloons, and signage detailing the cause. Images from the photo both taken by guests were shared on social media to spread the word about the event and the cause, and guests received a t-shirt in exchange for participating and sharing.